Oxedent’s helped Scotland based premium wood fuel supplier to make 2x conversions while having a half-cut drop in CPA

Sawdust Wood Fuels are specialists for Briquettes and other Wood Fuels. They are a prime supplier of high-quality wood fuels and associated products that are delivered to their customers throughout the United Kingdom. Their main aim is to offer quality and choice for they take pride in what they do and that good and swift communication is always paramount to them.

14 %
Decrease in CPC
48 %
Decrease in CPA
140 %
Increase in conversion rate
79 %
Decrease in bugdet waste
118 %
Increase in sales
222 %
Increase in ROAS
Target geography
UK (Scotland)
Industry
Wood Fuels | E-commerce

Before joining hands with Oxedent, Sawdust Wood Fuels struggled with PPC to achieve enough traction for their locations. Our geo targeting and SKAG suggestions helped them to create and optimise their landing pages for targeting their audience. We helped them in increasing conversions by 140% while cutting down on CPA by 48%.

What we did

  • Set up of shopping campaign
  • E-commerce tracking
  • sales tracking
  • Merchant feed set up
  • Product page optimization

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