How Alita Pleat launched planned PPC campaigns and doubled their conversions quite consistently
Alita Pleat is a pleat lovers’ paradise established in 2015. They source for, and design, the largest range of women’s pleated clothing in every colour imaginable. Their collection is carefully put together using classic and contemporary pleating techniques, designed and produced in Thailand, and ensures that the highest quality pleats are delivered to you.
19 %
Decrease in CPC
47 %
Decrease in CPA
38 %
Increase in conversion rate
74 %
Decrease in bugdet waste
95 %
Increase in sales
220 %
Increase in ROAS
Before working with Oxedent, Alita Pleat did not really have any major PPC efforts in place so they needed help to launch robust PPC campaigns. After we dived into the situation, conversions doubled the numbers month to month while lowering CPA continuously.
What we did
- Set up Shopping Campaign
- Ecommerce tracking
- Sales tracking
- Merchant feed set up/strong>
- Product page optimisation
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