Muscle Squad gets aggressive with custom made competitor campaigns

Muscle Squad was created in 2017 and designed to help customers to learn more about the awesome and transformative power of the right training programmes and the power of exercise. They work hard to inform our community of all the different ways to exercise with simple pieces of strength training equipment, which challenge different muscle groups and the cardiovascular system at all levels of ability and fitness.

19 %
Decrease in CPC
17 %
Decrease in CPA
48 %
Increase in conversion rate
74 %
Decrease in bugdet waste
84 %
Increase in sales
175 %
Increase in ROAS
Target geography
UK
Industry
Dumbbell seller | E-commerce

Before coming to Oxedent, Muscle Squad had almost shut down their PPC efforts for they failed to get the numbers they wanted to be profitable. And now they have already launched really well-built effective competitor campaigns.

What we did

  • Set up Shopping Campaign
  • Ecommerce tracking
  • Sales tracking
  • Merchant feed set up/strong>
  • Product page optimisation

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