Foro – Oxedent

A Jewel Brand, FORO Achieved 75% Revenue Growth with Data-Driven Digital Marketing

FORO, a distinguished fine jewellery brand hailing from Mumbai, India, sought to establish a robust online presence and elevate their brand visibility in the competitive market. Committed to crafting exquisite jewellery made from 14/18-karat gold and ethically sourced diamonds.

21 %

Decrease in CPC

45 %

Decrease in CPA

31 %

Increase in conversion rate

92 %

Decrease in bugdet waste

81 %

Increase in sales

84 %

Increase in ROAS

Target geography

India

Industry

Ecommerce | Jewellery

FORO’s journey through the jewelry market was akin to a quest for hidden gems. In a saturated, fiercely competitive landscape, they grappled with soaring CPC and CPA costs, seasonal demand fluctuations, and the unique challenge of showcasing jewelry’s intricate beauty online. Trust and security concerns loomed large, especially with high-value purchases. Ad restrictions added complexity, while the art of targeting the right audience proved crucial to success. Measuring ROI was like tracking the passage of time in a world where jewelry purchases often gleamed after patient consideration.

Yet, Oxedent embraced these challenges with the finesse of master jewelers, crafting their path toward success one radiant gem of insight at a time.

What we did

Crafted compelling ad copy for highlighting FORO’s USPs
Tailored Facebook Ads campaigns, leveraging precise audience targeting to reach potential customers interested in fine jewellery.
Leveraged dynamic ad creative strategies to personalize the ad experience and drive higher engagement and conversion rates
Implemented strategies to enhance customer lifetime value (CLV), including personalized retargeting campaigns and post-purchase follow-ups to encourage repeat purchases
Conducted ongoing data analysis and campaign optimizations based on performance metrics such as click-through rate (CTR), conversion rate, AOV, and customer acquisition metrics