Let’s challenge the status quo this week.
Are you glued to your Return on Ad Spend (ROAS) metric? If yes, it’s time for a shift in perspective.. Let’s start tracking ‘Profit’
Why Profit?
While ROAS has been our trusty guide, it’s NOT the ultimate measure of success.
Profit. It’s the real scorekeeper. Profit factors in the actual costs of running your business, not just your ad spend.
Track Profit on Facebook Ads
Turns out, Facebook Ads lets you set your sights on profit too. Here’s the formula for your new best friend:
Profit = Purchase conversion value – (Amount spent * breakeven ROAS)
Don’t Know Your Breakeven ROAS?
No sweat! Just do this simple math:
Breakeven ROAS = 1 ÷ profit margin × 100
That’s your breakeven ROAS. It’s the point where you’re not losing or making money.
Let’s Wrap It Up
Toss out the old rulebook! Focus on profit and watch how your campaign game evolves.
Need help to figure all this out? Team Oxedent is here for you.
Let’s score some goals this week!
Keep ad-venturing!