Welcome to the 3rd issue of ‘Monday Ad-Ventures’ by Oxedent!
In this edition, we’ll explore the importance of blended ROAS (Return on Ad Spend) and how it can revolutionize your eCommerce marketing strategy.
Navigating the Attribution Maze
With growing challenges in tracking and attribution, businesses must find new ways to evaluate their marketing channels.
This is where blended ROAS comes in, offering a comprehensive view of your advertising efforts.
The Power of Blended ROAS
Blended ROAS measures total revenue against overall marketing costs, providing a macro perspective of your advertising performance.
It helps optimize your marketing mix, ensuring that your strategy aligns with your revenue targets.
Startup vs Scaleup Attribution Needs
While startups need precise ROAS data to optimize their limited budget, mature companies should focus on investing across the marketing funnel.
Blended ROAS enables businesses to understand their marketing efficiency at every stage of growth.
Leveraging Blended ROAS
By using blended ROAS, you can maintain a holistic view of your marketing channels and evaluate your marketing mix as a whole.
This approach allows you to make better-informed decisions and maximize the potential of your marketing strategy.
The Competitive Advantage of Blended ROAS
Adopting blended ROAS gives you an edge over competitors who rely solely on channel-specific data.
By optimizing your marketing spend based on blended ROAS, you can unlock the full potential of your marketing channels.
Balancing Blended ROAS and Channel-Specific Data
Blended ROAS is a powerful metric, but it shouldn’t be used to ignore performance indicators entirely.
Use it as your primary metric for overall marketing performance while still reviewing channel-specific data for deeper insights.
Tools for Tracking Blended ROAS
Platforms like TripleWhale, Polar Analytics, RockerBox, and North Beam can help you track and optimize blended ROAS effectively.
Alternatively, Data Studio offers a more straightforward setup.
Embracing Blended ROAS
Blended ROAS allows marketers to focus on strategy, creativity, and data analysis, replacing time-consuming manual tasks.
Embrace the power of blended ROAS to unlock the full potential of your eCommerce marketing mix.