Pet Rebellion is an online platform where their products have been designed to ease and assist walking and travelling with your dogs and conceptually the design has come about by a need they have had which the market did not supply.
Decrease in CPC
Decrease in CPA
Increase in conversion rate
Decrease in bugdet waste
Increase in sales
Increase in ROAS
Since the starting, Pet Rebellion’s expectations have been exceeded by our team. We pushed initiatives for both Google Ads that increased their Sales by 108% while reducing their CPA by52%.
What we did
- Used creatives matching brand promise with audience characteristics in FB ads.
- Focused on increased share of voice for the most profitable search queries.
- Excluded irrelevant and non-performing search terms from the campaigns.
- Generic search terms were thematically segregated into designated campaigns.
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