Summit Finish, a leading website for personalised cycling stuff, stepping ahead to the profitable route with optimised PPC Campaigns

Summit Finish is extremely proud of the cycling gifts and products they have produced and taken pride in making everything. They keep growing and expanding their cycling-based gifts, along with the inclusion of personalized mugs, cycling clothing, cycling artwork plus and much more. Many of their products can be personalised to create extra special products.

16 %
Decrease in CPC
45 %
Decrease in CPA
145 %
Increase in conversion rate
65 %
Decrease in bugdet waste
135 %
Increase in sales
225 %
Increase in ROAS
Target geography
UK
Industry
Personalize item (T-shirt, mug) | E-commerce

Before opting for Oxedent’s PPC management, Summit Finish was, however, struggling to balance their actual sales to their ROI values from their campaigns. They were growing sales at the cost of their actual ROI and this is what has been pointed out by Oxedent who at first eliminated all low and wasteful ROAS campaigns of their products and we increased their ROAS as well as decreased their ad spends.

What we did

  • Set up of shopping campaign
  • E-commerce tracking
  • Cold Outreach campaigns on FB/IG
  • Display Remarketing with Coupon
  • Dynamic search ads (DSA)
  • DSA + RSLA (Showing Coupon)

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