How party expert Hen Planner increased their PPC Conversion by 170%

The Hen Planner is the home of modern, stylish and fun hen parties. They sell fun, cool and classy hen party accessories and decorations for the ladies looking for a celebration with a difference. They include a pretty range of classy rosettes and sashes, gorgeous balloons, cool gold tattoos, fun photobooth props and more covering a range of themes from classic, boho to fiesta. They also have a range of hen party decorations and party ware that will add more colour and fabulousness to your hen do, bridal shower or bachelorette party.

44 %
Decrease in CPC
29 %
Decrease in CPA
170 %
Increase in conversion rate
86 %
Decrease in bugdet waste
85 %
Increase in sales
230 %
Increase in ROAS
Target geography
Ireland
Industry
Hen Party Accessories | E-commerce

In the months prior to Oxedent’s PPC management of their campaigns, Hen Planner was working with a lesser budget for advertising and struggling to hit the effective conversion volumes that would satiate their targets. Since we started, they have seen a 12x increase in their lead volumes during the first three months.

What we did

  • Set up of shopping campaign
  • Ecommerce tracking
  • Dynamic remarketing campaign on GDN
  • Merchant feed Optimization
  • Product page optimisation

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