As they approached the launch of their final products in both the skincare and immune support ranges, Bio-First faced navigating unfamiliar territory. Initiating new campaigns required building from scratch, understanding the landscape, and learning on the go.

Here were some of the specific hurdles:

• Timeline: Wrapping up the introduction of the final products in their skincare and immune support lines.
• Australia Performance: Setting up promotional efforts had to begin without the benefit of existing data, presenting a challenge in crafting effective campaigns from the outset.
• Finding the Right Campaign Structure: The objective was to pinpoint product-specific campaigns that could be aggressively scaled, ensuring a breakeven or slightly profitable ROAS.
• U.S. Market Expansion: Despite ambitions to tap into the American market, they had yet to achieve the desired traction.

Here were some of the specific hurdles.

Despite ambitions to tap into the American market, they had yet to achieve the desired traction.

Here were some of the specific hurdles.

Despite ambitions to tap into the American market, they had yet to achieve the desired traction.

Here were some of the specific hurdles. Despite ambitions to tap into the American market, they had yet to achieve the desired traction.

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