Welcome to a new week of Ad-Ventures! This week, we’re exploring how to find your favorite UA reports within Google’s latest GA4.
Channels Report:
Go to Reports > Acquisition. Choose User Acquisition (first way users got to your site) or Traffic Acquisition (individual session insights).
Landing Pages Report:
Reports> Engagement > Landing Page.
Devices Report:
Reports > Tech > Tech Details > Device Category.
Conversion Paths Report:
Advertising > Conversion Path.
Shopping Behavior Report:
Explore > Blank > Technique (funnel exploration) > Edit steps > Step 1 (view_item) > step 2 (add_to_cart) > step 3 (begin_checkout)> step 4 (purchase)
Navigating GA4 may seem like uncharted territory, but we’re here to guide you on this journey.
——————————————————
Whenever you’re ready, here’s how we can help you further:
Let our experts analyse your current advertising campaigns for FREE. Gain valuable insights and actionable recommendations to boost your ad performance and drive better results. Request a FREE Ads Audit!
Want to take your advertising to the next level? Our experienced team can handle all aspects of your ad management, from strategy and optimization to tracking and reporting. Sit back and watch your ROI soar while we handle the heavy lifting. Book a Meeting to Learn More!