Your eCommerce online store is all ready to take off, but one thing is missing – the right Shopify plugins that can maximise your business potential by improving your customer experience while making your products the most appealing. Find out our tried-and-tested Shopify plugins for your eCommerce sites for 2024. 

In eCommerce’s fast-paced market competition, staying ahead means optimising every aspect of your online store. One of the most potent areas to focus on is performance marketing. For eCommerce store owners, finding the right tools to enhance their marketing efforts can be a game-changer. That is why we have compiled this guide on the best Shopify plugins for performance marketing in 2024.

Performance marketing hinges on measurable results. 

It is about leveraging data to drive traffic, increase conversions, and boost revenue. But with so many plugins available, choosing the right ones can be overwhelming. 

So, whether you are a marketing novice or an experienced store owner, selecting the best tools to enhance your marketing strategy is inevitable.

We understand eCommerce businesses’ challenges – limited time, tight budgets, and the constant pressure to innovate. 

Addressing the concern, we have compiled a list to ensure each plugin delivers maximum value without unnecessary complexity. 

In this blog, we will go through the top 10 Shopify plugins for performance marketing that are set to dominate the marketing landscape in 2024. These plugins are designed to streamline your marketing processes, provide valuable insights, and, ultimately, drive sales. 

We have got you covered.

Let us get started!

Optimonk: Pop-Up, CRO, A/B Test

Cost: Free, $39/month – $249/month

Rating: 4.8 

Review: 888

Developer: OptiMonk

OptiMonk is one of the best Shopify plugins for performance marketing, offering powerful features to boost your store’s engagement and conversions. This app excels in creating targeted popups using exit-intent technology, time-based triggers, and page-level targeting. 

Plus point – it includes customisable templates that effortlessly align with your store’s branding.

A standout feature is its A/B testing capability, allowing you to conduct split tests on popup designs and messages. Real-time analytics provide insights into performance metrics, enabling data-driven decisions to enhance your campaigns. Integration with platforms like MailChimp, HubSpot, and Google Analytics ensures a cohesive marketing strategy.

Moreover, OptiMonk’s user-friendly drag-and-drop editor requires no coding skills, and all popups are mobile-responsive for a smooth user experience on any device. 

Plus, you will get comprehensive customer support, which is available via live chat and email. 

Unique Features

• Ready-Made Popps: Enhances Email and SMS subscriptions.
• Goal-Specific Popups: Free shipping offers, recommendations, gamification, and countdowns.
• User-friendly Visual Editor: Customise your popups effortlessly.
• Revenue Analytics: Allows to focus on metrics that drive sales, not vanity metrics.
• Custom Discount Codes: Automatic redemption and reminders to drive more sales.

Pricing Model

– $39/month: 30,000 pageviews/month + max 2 domain + unlimited campaigns + unbranded. 

– $99/month: 100,000 pageviews/month + max 4 domain + all features + unlimited campaigns + unbranded. 

– $249/month: 500,000 pageviews/month + max 10 domain + all features + unlimited campaigns + unbranded. 

Loox ‑ Product Reviews App

Cost: $9.99/month – $299.99/month

Rating: 19,977

Rating: 4.9

Developer: Loox

Loox is a powerful Shopify app designed to boost your store’s credibility with compelling customer reviews. Starting at just $9.99 per month, it allows you to showcase authentic reviews with eye-catching photo and video content. 

This helps build trust and encourages more purchases. 

With easy integration, you can customise review widgets to match your store’s style and reach new customers with one-click referrals, which makes it seamless for customers to share their experiences. 

For those looking for advanced features, this Shopify review plugin lets you showcase photos and videos from your customers. It is similar to having your own mini Instagram right in your store. 

With these user-uploaded photos, you add a personal touch to the reviews, making the social proof feel more genuine and trustworthy. 

Among the best free Shopify plugins, it is a must-have for eCommerce store owners aiming to leverage customer feedback for greater success.

Unique Features

• Automate review collection with tailored emails and forms.
• Encourage photo or video reviews by offering discounts on future purchases.
• Use branded widgets like carousels, popups, and badges to display reviews.
• Sync reviews with the Shop App, Meta Shops, Google Shopping, and Search.
• Boost sales with one-click referrals and social proof upsells.

Pricing Model

– $9.99/month: 100 monthly review request emails + offer discounts for photo reviews + 10+ widgets + reviews importer + shop app syndication + SEO + 500 order. 

– $34.99/month: video reviews + Google Shopping + Meta Shops + advanced features. 

– $299.99/month: unlimited review request emails + unlimited referrals + unlimited upsells + all advanced features. 

Hextom: Free Shipping Bar

Cost: $0/month – $9.99/month 

Rating: 4.9

Reviews: 11, 488

Developer: Hextom

Many eCommerce store owners have discovered that a free shipping bar can be a turning point to boost sales. Hextom’s Free Shipping Bar plugin is one of the best Shopify plugins for performance marketing, designed to make this easy for Shopify users.

This plugin lets you add a customisable bar to your store, which informs customers about your free shipping offers. 

You need only set a minimum order amount for free shipping. The bar will update automatically as customers add items to their cart and Voila! 

For eCommerce store owners, this Shopify plugin helps to increase average order value and drive more sales. It is simple to set up and integrates seamlessly with your store. 

Plus, it matches your store’s branding, giving it a professional look. 

Showing customers how close they are to free shipping motivates them to add more items to their carts. Hence, you can use this tool to not only boost satisfaction but increase your store’s revenue.

Unique Features

• Display shipping goal messages to increase sales.
• Target customers by location, page, product, and device.
• Schedule free shipping for events like the Black Friday Sale.
• Easy to set up and customise – no coding needed.
• Auto-detects local currencies and adjusts shipping offers.

Pricing Model

– $0/month: fully customisable banner + display at any desired position + device targeting + page targeting + option to add link to the bar + emoji support on bar. 

– $9.99/month: unlimited active bars + geo/country targeting + auto currency conversion + bar background images + auto scheduling + performance tracking. 

Ced – Google Shopping Feed 

Cost: $13/month – $29/month

Rating: 4.8

Reviews: 1,564

Developer: CedCommerce

Although you have set your ad account on point for your eCommerce business, yet not getting adequate attention from potential customers! You might not have been using the Google Shopping & Ads plugin from Shopify. 

It is listed among the best Shopify plugins for performance marketing, which helps your products appear in search results with images, prices, and store names. 

As a result, your potential customers find exactly what they are looking for. 

On the other hand, Google Shopping and Shopify plugins allow you to sync products, fix feed and ad account issues, and improve existing traffic. Together, these tools can create a powerful marketing strategy that drives traffic and boosts conversions. 

Setting up and optimising these plugins might seem daunting, but the long-term benefits of increased brand exposure and sales growth are well worth the effort. 

Unique Features

• Profiling: Filter products with custom profiles and add extra attributes.
• Promotions: Create offers on Google platforms.
• Product Sync: Sync products with Google in real-time for multiple countries.
• Pmax Campaign: Boost traffic with Pmax by setting budget and location.

Pricing Model

– $13/month: 10000 SKUs + multiple custom profiles + multiple countries + manual/automated feed setup. 

– $19/month: 20000 SKUs + multiple Custom profiles + multiple countries + manual/automated feed setup. 

– $29/month: advanced features + 60000 SKUs + multiple custom profiles + multiple countries + manual/automated feed setup. 

Back In Stock: Restock Alerts

Cost: $19/month – $69/month 

Rating: 4.8 

Reviews: 825

Developer: Back In Stock 

Add a feather to your cap with the best Shopify plugins for performance marketing. Your eCommerce store might not be able to retain sales if you lack a back-in-stock plugin from Shopify. This app ensures you always take advantage of every sales opportunity by instantly notifying your customers with back-in-stock email & SMS notifications the moment their desired item is in stock. 

With customisable email templates, SMS alerts, and push notifications, you can keep your shoppers in the loop and eager to click ‘Buy Now.’

Plus, with detailed analytics, you will know precisely what drives demand. 

Quick to install and easy to use, this app ensures you never miss a sale. Keep your customers engaged and boost your sales with Back In Stock: Restock Alerts. 

Unique Features

• Automatic back-in-stock alerts like email, text, and push notifications. 
• Grow email lists; sync with Klaviyo, Mailchimp, and more. 
• Quick setup for “Notify Me” buttons; customise to match your brand. 
• Analyse sales for out-of-stock items to forecast demand. 
• Compatible with most themes; 24/7 support available. 

Pricing Model 

– $19/month: 50 SMS/email/push notifications + multi-language support + customer lists + MailChimp, Klaviyo + analytics & reports. 

– $49/month: 500 SMS/email/push notifications + multi-language support + customer lists + MailChimp, Klaviyo + analytics & reports. 

– $69/month: 5000 sms/email/push notifications + all advanced features. 

Aftership Order Tracking

Cost: $11/month – $239/month 

Rating: 4.8

Ratings: 4656

Developer: AfterShip & Automizely

For performance marketing, AfterShip is gold. For eCommerce store owners, it is one of the best Shopify plugins, giving your customers real-time tracking updates from purchase to delivery. 

In a word, happy customers mean fewer “Where’s my order?” emails and more repeat buyers. It is a win-win. 

Detailed tracking information lets you analyse delivery times and optimise shipping processes. Plus, Aftership continues to follow up with your customers when they receive their orders. This seamless post-purchase experience boosts customer satisfaction and loyalty, which means more positive reviews and referrals for your brand. 

Unique Features

• Branded tracking pages with personalised product recommendations. 
• Automated email and SMS notifications. 
• Centralised shipment dashboard. 
• AI-powered estimated delivery dates. 
• Built-in analytics for insights. 

Pricing Model

– $11/month: Klaviyo integrations + performance analytic reports + Email & SMS notifications + Facebook notifications. 

– $119/month: product recommendation widget + attentive integrations + multilingual tracking pages & emails + API and webhooks. 

– $239/month:  AI product recommendation + product/checkout page + analytic reports + advanced features.

PageFly Landing Page Builder

Cost: $24/month – $99/month 

Rating: 4.9 

Reviews: 10, 784

Developer: PageFly

Designing your eCommerce store’s page can be daunting. For accessibility, you might consider Shopify’s in-built page editing, but that will constrain you to limited designs. 

Shopify has introduced PageFly, a user-friendly plugin that effortlessly customises visuals, implanting the smallest details into your website. 

This Shopify app lets you create stunning, high-converting landing pages with ease. With its drag-and-drop editor, you do not need any coding skills. You can quickly design pages that look great on any device, helping you capture leads and convert visitors into customers.  Listed among the best Shopify plugins for performance marketing, it is convenient for newbies, fast-growing and experienced players. 

So, select a template and create sections per your requirement with seamless integrations, making it simple to track and analyse your performance metrics. 

Unique Features 

• Templates for landing, home, product, collection, and more.
• CRO tools: Countdown Timer, Color Swatches, Cross-selling.
• SEO-friendly pages, no speed impact.
• Mobile and tablet responsive; screen-size customisation.
• Works with all themes; easy section addition.

Pricing Model

– $24/month: 05 published slots + all app features + theme section + 24/7 live chat support. 

– $99/month: all app features + unlimited published slots + theme section + 24/7 live chat support + video call support. 

Blog Studio 

Cost: $9.99/month 

Rating: 4.3

Reviews: 254

Developer: ShopPad Inc. 

If you want to supercharge your content marketing, Blog Studio is your perfect ally. This Shopify app allows you to effortlessly create and manage a blog that can drive traffic and boost engagement. You can implement eye-catching designs for blog posts and pages that align with your brand’s look and feel. 

Whether you are sharing product updates, industry insights, or testimonials, this Shopify plugin makes it easy to keep your content visually appealing and compelling.

Among the best Shopify plugins for performance marketing, this one enhances your SEO efforts. It is designed to optimise your blog with SEO titles and meta descriptions for search engines without slowing down your site. 

With responsive design, your blog will look great on any device, ensuring a seamless experience for your readers. 

Unique Features

• Design stunning blog posts with an easy drag & drop editor.
• Access advanced code editor for direct edits.
• Set tags, authors, SEO titles, and meta descriptions.

Pricing Model

– $9.99/month: get all features in this range. 

Wishlist Plus

Cost: $19.99/month – $99.99/month 

Rating: 4.9

Review: 2126

eCommerce store owners are discovering the power of Wishlist Plus in enhancing their performance marketing strategies. This Shopify app allows customers to bookmark their favourites for purchasing later. 

This Shopify plugin helps shoppers to track their preferences and engage with them through targeted marketing efforts. This means you can send personalised follow-ups, special offers, and reminders to entice customers back to your store.

Moreover, Wishlist Plus offers a seamless user experience. eCommerce store owners can send emails about the left item in the wishlist, encouraging users to make a purchase. 

It is the best Shopify plugins for performance marketing, designed to turn interest into action and elevate your store’s performance.

Unique Features

• Integrates smoothly with your Shopify theme. 
• Email alerts for low-stock, restocks, and price drops on wishlisted items.
• Allowing customers to save products for later, reducing cart abandonment. 
• Share wishlists via email, text, and social media.

Pricing Model

– $19.99/month: 1000 wishlist actions/mo + Klaviyo, Omnisend & mailchimp + tapcart & Shopify POS+ automate wishlist reminders + multi-language support. 

– $59.99/month: 10,000 wishlist actions/mo + save for later + Klaviyo & Yotpo SMS + Retargeting on FB & Insta + Shopify Flows + low stock, price drop, restock alerts. 

– $99.99/month: 25,000 wishlist actions/mo + all advanced features + trigger-based marketing workflows. 

Rise

Cost: $19.99/month – $599.99/month 

Rating: 4.8 

Reviews: 1082

Developer: Rise.ai

If you are looking to supercharge your store’s performance marketing, ‘Rise’ is one of the best Shopify plugins for performance marketing you should definitely consider. This tool streamlines and optimises your marketing efforts by providing actionable insights and automated strategies to boost your ROI. 

It is designed to make your marketing efforts more effective and less time-consuming, giving you more time to focus on growing your business.

It is best for boosting customer retention and loyalty with store credit rewards and gift cards. Offering cash value credits instead of points helps increase average order value (AOV) and drive more upsells. 

Further, this plugin also opens new revenue streams through gift cards, referrals, and memberships. If you are aiming for more effective loyalty programs, Rise.ai has you covered.

Unique Features

• Store Credit Workflows: Unified credit rewards with personalised codes.
• Gift Cards: Bulk campaigns, custom gifting, multi-store support.
• Loyalty & Membership: Referrals, free shipping, sign-up credits, brand perks.
• POS Apps: Sync gift cards with rewards, issue refunds as store credit.
• Refunds & Returns: Store credit for refunds and compensation tools for support. 

Pricing Model

– $19.99/ month: 100 monthly store orders included + advanced gift card program + manually issue store credit. 

– $59.99/ month: 400 monthly total store orders included + all starter plan features + claim page customisation. 

– $199.99/ month: 2,000 monthly total store orders included + all small business plan features + apply store credit button + bulk gift card creation. 

– $599.99/ month: 12,000 monthly total store orders included + all pro plan features + multi-store gift cards + white labeling. 

Key Takeaways

Shopify plugins are not just extensions; rather, they smoothen your workflow. Selecting the best Shopify plugins for performance marketing can significantly enhance your store’s growth and efficiency. 

By integrating these top-performing plugins, you can streamline your marketing efforts, increase average order value, and open new revenue streams, ultimately driving your business towards greater success. Making the process easier, we have made the list. 

You only have to analyse your eCommerce requirements and select the Shopify plugins that best suit your business. 

If you are facing issues in determining what is going wrong, contact our team of experts in Oxedent and let them provide your eCommerce business with a constructive solution. 

You can also find us on Google and our Homepage, respectively. 

Frequently Asked Questions (FAQs) 

1. What is a Shopify plugin?

A Shopify plugin is an add-on tool that extends the functionality of your Shopify store, helping you manage different aspects of your business more effectively.

2. Why should I use plugins for performance marketing on Shopify?

Plugins can automate and optimise your marketing strategies, making them more efficient and effective, leading to increased sales and better customer retention.

3. What is the best plugin for customer retention on Shopify?

Rise.ai is highly recommended for customer retention as it focuses on store credit rewards and gift cards to boost loyalty and increase customer lifetime value.

4. How can Rise.ai improve my business’s marketing?

Rise.ai offers personalised rewards, tailored cashback workflows, and various loyalty programs, all of which help increase average order value and boost ROI.

5. Can I use multiple plugins for performance marketing on Shopify?

Yes, you can integrate multiple plugins to cover different aspects of performance marketing, such as email marketing, SEO, and customer loyalty.

6. Do these plugins require technical knowledge to set up?

Most Shopify plugins are designed to be user-friendly and come with easy setup guides. However, some advanced features may require basic technical knowledge.

7. Are there free performance marketing plugins available for Shopify?

Yes, free plugins are available, but the premium versions many a time have advanced features and better support.

8. How do plugins help with marketing automation?

Plugins can automate repetitive tasks like email campaigns, social media posting, and customer follow-ups, saving you time and ensuring consistent marketing efforts.

9. Can these plugins integrate with other tools and platforms?

Many Shopify plugins can integrate with popular tools and platforms like Google Analytics, Facebook, and various email marketing services for a more comprehensive marketing strategy.

10. How can I measure the success of these plugins?

Most plugins come with built-in analytics and reporting features that help you track key metrics such as conversion rates, customer engagement, and ROI, allowing you to measure their effectiveness.