30–50 Conversions Unlock Profit Aware Value Bidding for UK Ecommerce
UK ecommerce guide to value based bidding using profit or predicted LTV. Fix GCLID/OCI, run 4–8 week tests, and protect ROAS. ... Read More
Biplab Poddar
Biplab PoddarView all posts
Biplab Poddar is the Founder & CEO of Oxedent. He is a Google Ads Lover and CRO Strategist. He Helped 250 plus businesses to launch their first PPC campaigns as well as optimize the campaigns to get maximum out of their ad spend.
Are Shopping Ads Profitable? Profit, Not ROAS
Are Shopping ads profitable? Learn how margins, feed quality, conversion rate and intelligent bidding determine whether Google Shopping drives real profit for retailers. ... Read More
3 fixes that convert Google Shopping for B2B: feed, checkout and CRM
Google Shopping B2B playbook: align Merchant Center feed, checkout pricing and CRM conversions so bids optimize for real pipeline. ... Read More
90 Minute GTIN Recovery for Ecommerce Sellers
90 minute GTIN recovery checklist for ecommerce sellers to fix missing GTINs, clear Merchant Center warnings, and restore Google Shopping. ... Read More
Facebook Ads That Scale eCommerce Profitably
Facebook Ads for established eCommerce brands: build profitable campaigns, control acquisition costs and scale revenue without wasting budget needlessly. ... Read More
Ecommerce Value Rules: Start with +10–20% and 2–4 Week Tests
Practical ecommerce playbook for testing value rules: start small (+10–20%), run 2–4 week tests, add guardrails, and measure blended MER and cohort LTV. ... Read More
Manual vs Smart Bidding: Switch at 30 Conversions for Marketers
Decide whether to use manual or Smart Bidding based on data readiness. See the 30 conversions threshold, migration checklist, and rollback rules. ... Read More
Google Ads for Profitable eCommerce Growth
Google Ads can scale an eCommerce brand, but only when campaigns, product data and bidding are built around margin, not vanity metrics or traffic quality. ... Read More
Google Ads for Profitable eCommerce Growth
Google Ads can scale an eCommerce brand, but only when campaigns, product data and bidding are built around margin, not vanity metrics or traffic quality. ... Read More
Fix Google Ads Policy Violations in 48–72 Hours, Then Prevent Them
Find why Google flagged your ad, apply step by step fixes, and add account level guardrails to prevent future Google Ads policy violations. ... Read More