How to Know if Your PPC Agency Is Bad for Growth
Learn how to know if your PPC agency is bad: spot wasted spend, weak reporting and poor feed management, then demand profitable, accountable growth now. ... Read More
Biplab Poddar
Biplab PoddarView all posts
Biplab Poddar is the Founder & CEO of Oxedent. He is a Google Ads Lover and CRO Strategist. He Helped 250 plus businesses to launch their first PPC campaigns as well as optimize the campaigns to get maximum out of their ad spend.
8 Ecommerce Remarketing Strategy Examples
Practical ecommerce remarketing strategy examples that cut wasted spend, recover high-intent shoppers and protect profitable growth at scale for brands. ... Read More
Set an Ecommerce Ad Budget That Can Scale
Set an ecommerce ad budget around margin, demand and real payback periods. Scale profitable spend without chasing ROAS figures that hide weak cash flow. ... Read More
What ROAS Do Retailers Need to Grow Profitably?
What ROAS do retailers need? Learn how to calculate a break-even target, protect margin and scale paid media without buying unprofitable sales at scale. ... Read More
Shopping Ads Versus Search Ads: Where Profit Wins
Shopping ads versus search ads demand different strategies. See where each earns its place, protects margin and drives profitable eCommerce growth daily. ... Read More
How to Launch Profitable Facebook Campaigns
Learn how to launch profitable Facebook campaigns with margin-led targets, clean tracking, decisive testing and controlled eCommerce scale without waste. ... Read More
Cookie Deprecation: Fix Ecommerce Ad Tracking This Quarter
Cookie deprecation weakens ecommerce ad targeting. Prioritize consented first party data, Consent Mode, and server side measurement this quarter. ... Read More
Media Mix Modeling: Set Next Quarter’s Ecommerce Budget With PIE
Learn when ecommerce and DTC brands need media mix modeling, how adstock and saturation work, and how PIE guides paid media budgets beyond attribution. ... Read More
What an Ecommerce Ads Consultant Should Deliver
An ecommerce ads consultant should cut wasted spend, protect margin and build campaigns that scale profitably across Shopping, Meta and Performance Max. ... Read More
Custom Label Strategy for Ecommerce Marketers: 5 Slots, Profit First
Create a custom label strategy for ecommerce that protects profit: define five feed labels, apply feed rules, and guide Shopping and Performance Max bids. ... Read More