When High Shopping CPCs Are Worth It for eCommerce PPC Teams
Practitioner checklist to decide when higher Shopping CPCs make sense. Fix feed data, test bids, and judge by conversion rate and ROAS before scaling. ... Read More
Biplab Poddar
Biplab PoddarView all posts
Biplab Poddar is the Founder & CEO of Oxedent. He is a Google Ads Lover and CRO Strategist. He Helped 250 plus businesses to launch their first PPC campaigns as well as optimize the campaigns to get maximum out of their ad spend.
Ecommerce Advertising Trends That Affect Profit
Ecommerce advertising trends are reshaping paid growth. Learn where retail brands should invest, what to test and how to protect profitable scale now. ... Read More
Run 7–14 Day Price Tests to Win Shopping Ads Without Cutting Margin
Turn Google's price suggestions into profit: segment SKUs, set margin floors, run 7–14 day tests, and scale without blanket discounts. ... Read More
Ecommerce Google Ads: Start at £20–£50/day with an agency checklist
Set a Google Ads budget for your ecommerce store with agency tested rules: start at £20–£50/day, learn when to scale, and avoid wasted spend. ... Read More
Google Ads versus Facebook Ads for eCommerce
Google Ads versus Facebook Ads for eCommerce: compare intent, demand creation, costs and attribution to build a more profitable paid media mix for growth ... Read More
6 Step Fixes for Shopping Ad Disapprovals for eCommerce PPC Teams
Ops first playbook for eCommerce PPC teams to triage Shopping ad disapprovals. Six fixes to correct feeds, images and landing pages, plus how to force a... ... Read More
Protect ROAS With This UK Playbook to Exclude Mobile App Placements
UK playbook with step by step Google and Microsoft exclusion steps, verification checks and a weekly routine to protect ROAS. ... Read More
Google Ads Profitability Before You Scale
Google Ads profitability is not a platform metric. Learn how eCommerce brands calculate profitable spend, cut waste and scale without eroding margin safely. ... Read More
eCommerce Teams: Scale with Experiments and Keep ROAS in 1–2 Cycles
eCommerce playbook to raise budgets without losing ROAS: pace ramps, run experiment led tests (PIE), fix creative, feeds and pages. ... Read More
Audit First for eCommerce PPC: Stop PMax Brand Leakage in an Afternoon
Audit first playbook for eCommerce PPC managers to detect and quantify PMax brand leakage, apply exclusions, and reveal true incremental ROAS. ... Read More