What is a PPC performance review?
Discover what a PPC performance review is and how it can maximize your ad spend. Learn to assess campaigns effectively and boost profits. ... Read More
Biplab Poddar
Biplab PoddarView all posts
Biplab Poddar is the Founder & CEO of Oxedent. He is a Google Ads Lover and CRO Strategist. He Helped 250 plus businesses to launch their first PPC campaigns as well as optimize the campaigns to get maximum out of their ad spend.
Are Performance Max Campaigns Worth It for eCommerce?
Are Performance Max campaigns worth it for eCommerce? Learn when they protect profit, when they waste budget, and how to assess them properly at scale. ... Read More
The role of search exclusions in Google Ads
Discover the role of search exclusions in Google Ads. Protect your budget and improve campaign effectiveness with targeted keyword blocking. ... Read More
Benefits of hiring a specialist PPC agency in 2026
Discover the benefits of hiring a specialist PPC agency in 2026. Maximize your ad performance and ROI with dedicated experts. ... Read More
9 Best Google Shopping Strategies for Profit
The best Google Shopping strategies protect margin first: improve feeds, control queries, segment inventory and scale only profitable demand with care. ... Read More
Google Ads agency smart bidding approach: 2026 guide
Discover the Google Ads agency smart bidding approach in this 2026 guide. Learn strategies to maximize conversions and improve your ROI. ... Read More
Why Google Ads needs expert management in 2026
Explore why Google Ads needs expert management in 2026. Learn how skilled operators can turn clicks into profits and optimize your campaigns. ... Read More
Why Is My ROAS Dropping? The Real Causes
Why is my ROAS dropping? Find the real causes, separate normal volatility from profit risk, and fix eCommerce campaigns before wasted spend compounds. ... Read More
What is a PPC fulfillment partner? Your 2026 guide
Discover what a PPC fulfillment partner is and how it can boost your agency’s results. Maximize your PPC strategy with expert insights. ... Read More
Why PPC needs ongoing optimisation to drive profit
Discover why PPC needs ongoing optimisation to drive profit. Stay ahead of market changes and maximize your advertising budget today! ... Read More