Why Is My CPA Increasing? Find the Real Cause
Wondering why is my CPA increasing? Identify auction pressure, conversion leaks and tracking faults, then cut waste without damaging profitable scale. ... Read More
Biplab Poddar
Biplab PoddarView all posts
Biplab Poddar is the Founder & CEO of Oxedent. He is a Google Ads Lover and CRO Strategist. He Helped 250 plus businesses to launch their first PPC campaigns as well as optimize the campaigns to get maximum out of their ad spend.
Ecommerce PPC mistakes UK brands keep making
Discover key ecommerce PPC mistakes UK brands frequently make. Learn how to fix them and recover your budget quickly! ... Read More
Why Google Shopping beats search for UK retailers
Discover why Google Shopping beats search for UK retailers. Learn how product ads drive higher conversion rates and qualified buyers. ... Read More
How to Reduce Wasted Spend in Ecommerce Ads
Reduce wasted spend in ecommerce with a profit-led PPC process: cleaner data, sharper feeds, tighter targeting and budgets that earn their place every day. ... Read More
Ecommerce ad creative best practices that scale revenue
Unlock the power of ecommerce ad creative best practices. Improve your ROAS with effective hooks, quick demos, and smart testing strategies. ... Read More
How to reduce wasted ad spend in ecommerce
Learn how to reduce wasted ad spend in ecommerce with three actionable strategies. Recover up to 30% of your budget today! ... Read More
ROAS in ecommerce: benchmarks, formula & 2026 guide
Discover what is ROAS in ecommerce and learn how it boosts ad performance. Explore benchmarks, formulas, and a 2026 guide! ... Read More
Facebook Ads Scaling Guide for Profitable Growth
This Facebook ads scaling guide shows eCommerce brands how to raise spend without sacrificing margin, measurement clarity, or profitable growth for scaling retail brands. ... Read More
White label Google Ads: what eCommerce agencies need to know
Discover what is white label Google Ads and how eCommerce agencies can leverage this strategy to elevate their brand and streamline services. ... Read More
Ecommerce ad account audit checklist: 2026 guide
Maximize your profitability with our comprehensive ecommerce ad account audit checklist. Ensure accurate tracking, effective campaigns, and optimized budgets. ... Read More