12 Best Ecommerce Attribution Tools for Profit
Compare the best ecommerce attribution tools for serious retailers. Find the platform that exposes profitable channels, waste and scalable growth decisions. ... Read More
Biplab Poddar
Biplab PoddarView all posts
Biplab Poddar is the Founder & CEO of Oxedent. He is a Google Ads Lover and CRO Strategist. He Helped 250 plus businesses to launch their first PPC campaigns as well as optimize the campaigns to get maximum out of their ad spend.
Save Budget With Ecommerce Dayparting: Start With 10–30% Modifiers
Use ecommerce dayparting safely: when it helps, platform limits (Amazon vs Google), conservative 10–30% starter modifiers, and the monitoring steps you need. ... Read More
Google Ads Restricted Products: 5 Steps to Avoid Limited Delivery
Practical playbook to advertise restricted Google Ads categories: verification, HFSS checks, landing checks, appeals, or agency support. ... Read More
How to Audit an Ecommerce PPC Account Properly
Learn how to audit an ecommerce PPC account for wasted spend, weak tracking and profit leaks, then set a clear plan for profitable scale with confidence. ... Read More
Fix mistagging to prove PMax new customer acquisition
Implementation-first PMax new-customer acquisition setup: hands-on tagging fixes, Customer Match sizing, feed-first asset groups, and six to eight week... ... Read More
eCommerce: Cut Waste in 14 Days with Broad Match Smart Bidding
A practical eCommerce playbook for broad match and Smart Bidding. Protect margins, cut wasted spend, and follow a checklist for safe 1–2 week tests. ... Read More
Product Feed Optimisation That Protects Profit
A product feed can decide whether Google Shopping spend produces profitable sales or wasted clicks. Learn what to fix, measure and prioritise first with care. ... Read More
PMax Search Terms: UK PPC Workflow to Validate Conversions
Export PMax search terms from Google Ads or the API. UK eCommerce workflow shows how to validate by conversion value and use safe negatives. ... Read More
eCommerce: Cut PMax Cannibalization in 4 Weeks With Negative Keywords
Practical eCommerce steps for Performance Max negative keywords: where to add them, which match types to use, a four-week test to spot cannibalization,... ... Read More
How to Fix Ad Fatigue Without Wasting Spend
Learn how to fix ad fatigue in eCommerce campaigns with better creative rotation, audience control and profit-led testing that protects profitable scale. ... Read More