Facebook Advertising Audit: Find Wasted Spend
A Facebook advertising audit reveals wasted spend, tracking gaps and weak campaign decisions, so eCommerce brands can scale sales again with confidence. ... Read More
Biplab Poddar
Biplab PoddarView all posts
Biplab Poddar is the Founder & CEO of Oxedent. He is a Google Ads Lover and CRO Strategist. He Helped 250 plus businesses to launch their first PPC campaigns as well as optimize the campaigns to get maximum out of their ad spend.
Ecommerce Brand Bidding: 2 Tactics, Incrementality, Brand Protection
Choose manual CPC or capped Maximize Clicks for ecommerce brand bidding, then test incrementality and monitor competitors, affiliates, and counterfeit ads. ... Read More
One Hour Playbook to Recover Low Shopping Impression Share, eCommerce
One hour playbook for eCommerce teams to recover low Shopping impression share. Use Merchant Center, check IS columns, and adjust bids. ... Read More
How UK Ecommerce Ad Specialists Protect Profit
UK ecommerce ad specialists should protect margin before chasing scale. Learn what serious retail brands should expect from a performance-first partner. ... Read More
10–20 Minute PMax Triage for eCommerce: Restore Spend Fast
Practitioner‑led playbook to fix PMax not spending for eCommerce. Run a 10–20 minute triage, fix tracking and assets, and restore spend fast. ... Read More
Fix Feed Gaps: Supplemental Feeds Strategy for eCommerce PPC, Agency Tested
An agency-tested playbook to patch missing attributes, use Take latest for live price and stock, and roll out attribute-rule recipes safely—no edits to... ... Read More
10 Proven Ways to Improve ROAS for eCommerce
Practical ways to improve ROAS: reduce wasted spend, sharpen product feeds and scale profitable eCommerce campaigns with greater confidence every month. ... Read More
eCommerce: 8 Step Dynamic Ads Catalog Fix to Stop Lost Sales
Agency tested troubleshooting for eCommerce teams. Use an 8 Step Commerce Manager workflow to find and fix dynamic ads catalog errors fast. ... Read More
When High Shopping CPCs Are Worth It for eCommerce PPC Teams
Practitioner checklist to decide when higher Shopping CPCs make sense. Fix feed data, test bids, and judge by conversion rate and ROAS before scaling. ... Read More
Ecommerce Advertising Trends That Affect Profit
Ecommerce advertising trends are reshaping paid growth. Learn where retail brands should invest, what to test and how to protect profitable scale now. ... Read More