How to transition Google Ads to a new agency
Learn how to transition Google Ads to a new agency smoothly. Retain account ownership and keep your campaign history intact for success. ... Read More
Biplab Poddar
Biplab PoddarView all posts
Biplab Poddar is the Founder & CEO of Oxedent. He is a Google Ads Lover and CRO Strategist. He Helped 250 plus businesses to launch their first PPC campaigns as well as optimize the campaigns to get maximum out of their ad spend.
Google Ads spend efficiency: your 2026 guide
Discover what is Google Ads spend efficiency in 2026. Learn key metrics and AI strategies to maximize your advertising ROI and reduce costs. ... Read More
What Does a PPC Agency Do for eCommerce?
What does a PPC agency do for eCommerce brands? Learn how specialist PPC agencies cut waste, improve ROAS, and scale profitable revenue. ... Read More
How to assess a Google Ads feed management agency
Learn how to assess a Google Ads feed management agency effectively. Discover key evaluation criteria to maximize your ad spend and ROI. ... Read More
Fix low conversion rate in google ads: 2026 guide
Struggling to fix low conversion rate Google Ads? Learn essential strategies to optimize tracking, targeting, and improve your ROI today! ... Read More
How to Improve MER Ecommerce Profitably
Learn how to improve MER ecommerce performance with sharper spend control, better attribution, stronger margins, and smarter scaling decisions. ... Read More
How to switch PPC agency smoothly: ecommerce guide
Learn how to switch your PPC agency smoothly for ecommerce. Protect performance and maintain data continuity with our proven strategies. ... Read More
The role of campaign testing in PPC explained
Discover the role of campaign testing in PPC to boost performance. Learn effective strategies and proven benefits for your advertising success! ... Read More
How to Lower Ecommerce CPA Without Killing Scale
Learn how to lower ecommerce CPA with smarter targeting, feed optimisation, landing page fixes, and profit-first bidding that scales. ... Read More
Why ecommerce needs google ads retargeting
Discover why ecommerce needs Google Ads retargeting to recover lost visitors and boost sales. Turn potential into profit today! ... Read More