What is profitability-led PPC? A 2026 guide
Discover what is profitability-led PPC and how it maximizes net profit in paid ads. Learn strategies and tools for success in 2026. ... Read More
Biplab Poddar
Biplab PoddarView all posts
Biplab Poddar is the Founder & CEO of Oxedent. He is a Google Ads Lover and CRO Strategist. He Helped 250 plus businesses to launch their first PPC campaigns as well as optimize the campaigns to get maximum out of their ad spend.
Performance Max vs Standard Shopping
Performance Max vs standard shopping: which campaign type drives better ROAS, cleaner data, and more control for established eCommerce brands? ... Read More
Types of paid ads for ecommerce UK: 2026 guide
Discover the essential types of paid ads for ecommerce UK in this 2026 guide. Learn how to maximize your budget for greater profits! ... Read More
How to run Meta ads for ecommerce in the US
Learn how to run Meta ads for ecommerce in the US effectively. Drive sales, optimize spending, and leverage data for success. ... Read More
Server Side Tracking Ecommerce Explained
Server side tracking ecommerce gives brands cleaner data, better attribution and stronger ad decisions when browser tracking starts to fail. ... Read More
Role of a PPC agency in feed management
Discover the role of a PPC agency in feed management to optimize your product data, boost campaign performance, and drive sales effectively. ... Read More
Role of budget allocation in PPC: 2026 guide
Discover the crucial role of budget allocation in PPC for 2026. Learn strategies that maximize ad spend and boost campaign performance now! ... Read More
Meta Ads Ecommerce Guide for Profitable Growth
A meta ads ecommerce guide for established brands focused on profitable growth, stronger ROAS, cleaner tracking, and smarter campaign scaling. ... Read More
Role of Google Ads in brand growth: 2026 guide
Discover the critical role of Google Ads in brand growth. Learn strategies to enhance visibility and attract high-intent audiences effectively. ... Read More
PPC agency vetting criteria list for e-commerce owners
Discover the essential PPC agency vetting criteria list to choose the right partner for measurable returns. Boost your e-commerce success! ... Read More