Why Is My ROAS Dropping? The Real Causes
Why is my ROAS dropping? Find the real causes, separate normal volatility from profit risk, and fix eCommerce campaigns before wasted spend compounds. ... Read More
Biplab Poddar
Biplab PoddarView all posts
Biplab Poddar is the Founder & CEO of Oxedent. He is a Google Ads Lover and CRO Strategist. He Helped 250 plus businesses to launch their first PPC campaigns as well as optimize the campaigns to get maximum out of their ad spend.
What is a PPC fulfillment partner? Your 2026 guide
Discover what a PPC fulfillment partner is and how it can boost your agency’s results. Maximize your PPC strategy with expert insights. ... Read More
Why PPC needs ongoing optimisation to drive profit
Discover why PPC needs ongoing optimisation to drive profit. Stay ahead of market changes and maximize your advertising budget today! ... Read More
How to Scale Shopping Campaigns Profitably
Learn how to scale shopping campaigns without wrecking ROAS. A profit-first framework for eCommerce brands ready to grow with control. ... Read More
Common Google Ads agency mistakes costing ecommerce brands
Discover the common Google Ads agency mistakes that cost ecommerce brands. Learn how to protect your budget and boost returns today! ... Read More
Benefits of specialist Google Ads management for ecommerce
Discover the benefits of specialist Google Ads management for ecommerce. From higher conversion rates to reduced spend, see how experts drive growth. ... Read More
Google Shopping Feed Setup Guide That Sells
A google shopping feed setup guide for eCommerce brands that want cleaner data, fewer disapprovals, and stronger ROAS from Google Shopping. ... Read More
What is Google Shopping UK: a 2026 retailer’s guide
Discover what is Google Shopping UK and how it connects retailers with eager buyers. Unlock insights for your 2026 e-commerce strategy. ... Read More
How to Choose a Performance Max agency
Choosing a Performance Max agency means judging profit, feed quality and control - not reports full of clicks, spend and vague promises. ... Read More
What is Google Ads budget pacing? A 2026 guide
Discover what Google Ads budget pacing is and how it optimizes your ad spend. Learn to control costs and boost profitability with our 2026 guide! ... Read More