9 Best Performance Max Practices That Scale
Best Performance Max practices for eCommerce brands that want stronger ROAS, cleaner data, smarter scaling, and less wasted spend. ... Read More
Biplab Poddar
Biplab PoddarView all posts
Biplab Poddar is the Founder & CEO of Oxedent. He is a Google Ads Lover and CRO Strategist. He Helped 250 plus businesses to launch their first PPC campaigns as well as optimize the campaigns to get maximum out of their ad spend.
What is a Google Partner Agency? A clear guide
Discover what is a Google Partner Agency and why choosing one can enhance your digital marketing efforts. Learn the benefits today! ... Read More
Top 6 pepper.agency Alternatives for Agencies 2026
Explore 6 pepper.agency alternatives for agencies. Compare options and decide which PPC agency best suits your ecommerce advertising needs. ... Read More
ecommerce ppc case study: Profit Over Clicks
An ecommerce ppc case study showing how profit-first campaign fixes cut waste, improved ROAS, and scaled revenue without chasing clicks. ... Read More
Why ecommerce ads lose money (and how to fix it)
Discover why ecommerce ads lose money and learn effective strategies to improve your profit margins. Don't let budget waste limit your success! ... Read More
What is a Google Ads growth plan? A 2026 guide
Discover what a Google Ads growth plan is and how to create one that drives success. Align your campaigns with business goals today! ... Read More
How to Audit Google Shopping Campaigns
Learn how to audit Google Shopping campaigns properly - from feed quality to spend waste, query control and profit signals that drive growth. ... Read More
US ecommerce marketplace ad types: 2026 guide
Explore US ecommerce marketplace ad types for 2026. Learn to maximize your budget with insights on formats, payment models, and strategies. ... Read More
What is profitability-led PPC? A 2026 guide
Discover what is profitability-led PPC and how it maximizes net profit in paid ads. Learn strategies and tools for success in 2026. ... Read More
Performance Max vs Standard Shopping
Performance Max vs standard shopping: which campaign type drives better ROAS, cleaner data, and more control for established eCommerce brands? ... Read More