ROAS in ecommerce: benchmarks, formula & 2026 guide
Discover what is ROAS in ecommerce and learn how it boosts ad performance. Explore benchmarks, formulas, and a 2026 guide! ... Read More
Biplab Poddar
Biplab PoddarView all posts
Biplab Poddar is the Founder & CEO of Oxedent. He is a Google Ads Lover and CRO Strategist. He Helped 250 plus businesses to launch their first PPC campaigns as well as optimize the campaigns to get maximum out of their ad spend.
Facebook Ads Scaling Guide for Profitable Growth
This Facebook ads scaling guide shows eCommerce brands how to raise spend without sacrificing margin, measurement clarity, or profitable growth for scaling retail brands. ... Read More
White label Google Ads: what eCommerce agencies need to know
Discover what is white label Google Ads and how eCommerce agencies can leverage this strategy to elevate their brand and streamline services. ... Read More
Ecommerce ad account audit checklist: 2026 guide
Maximize your profitability with our comprehensive ecommerce ad account audit checklist. Ensure accurate tracking, effective campaigns, and optimized budgets. ... Read More
Ecommerce Google Ads Management Guide for Profit
Our ecommerce Google Ads management guide shows established retailers how to cut waste, protect margin and scale profitable revenue with greater control. ... Read More
PPC agency onboarding process guide: 14 steps to success
Unlock the secrets to successful campaigns with our PPC agency onboarding process guide. Streamline setup, align goals, and launch with confidence! ... Read More
What is the PPC reseller model? A practical guide
What is the PPC reseller model? Discover how agencies can sell PPC services without hiring in-house teams, reducing costs and expanding offerings. ... Read More
Why Are Shopping Ads Not Converting Profitably?
Why are shopping ads not converting profitably? Find the feed, traffic, pricing and measurement issues draining spend, then fix them with control today. ... Read More
The role of ROAS targets in Google Ads: 2026 guide
Discover the role of ROAS targets in Google Ads. Learn how this strategy enhances profitability and optimizes your advertising efforts. ... Read More
How to choose a Google Shopping specialist agency
Learn how to choose a Google Shopping specialist agency to boost your ecommerce growth, enhance your ad spend, and improve profitability. ... Read More