Performance Max strategy explained for ecommerce managers
Discover how a Performance Max strategy can enhance your ecommerce campaigns, boosting conversions and maximizing your ad budget effectively. ... Read More
Biplab Poddar
Biplab PoddarView all posts
Biplab Poddar is the Founder & CEO of Oxedent. He is a Google Ads Lover and CRO Strategist. He Helped 250 plus businesses to launch their first PPC campaigns as well as optimize the campaigns to get maximum out of their ad spend.
Search term reports: a practical guide for PPC advertisers
Discover the power of search term reports for PPC advertisers. Learn how to optimize your campaigns by identifying high-intent queries and irrelevant terms. ... Read More
Why Google Shopping Ads Underperform So Often
Why Google Shopping ads underperform: fix feed quality, bidding, product economics and measurement to stop wasted spend and scale profitable retail growth. ... Read More
Automated bidding explained: how it works and when to use it
Discover how automated bidding works and learn when to use it to maximize conversions and optimize ad performance effectively. ... Read More
Bid strategy explained: choose the right approach for Google and Meta ads
Learn how to define your bid strategy for Google and Meta ads to maximize returns, control budgets, and achieve your campaign goals. ... Read More
How Much Ecommerce PPC Costs for Retailers
See how much ecommerce PPC costs, what drives spend and fees, and how established retailers can judge profitability before scaling campaigns profitably. ... Read More
Negative keywords: your guide to smarter PPC spend
Discover how negative keywords enhance your PPC strategy by preventing wasted clicks, lowering costs, and boosting click-through rates. ... Read More
The role of product titles in shopping: a practical guide
Discover the role of product titles in shopping and boost your visibility. Learn how to optimize titles for better clicks and sales. ... Read More
What Does a PPC Audit Include for eCommerce?
What does a PPC audit include? See how eCommerce accounts are checked for wasted spend, tracking gaps, feed issues and profitable growth opportunities. ... Read More
Facebook Pixel explained: a beginner’s guide
Discover what is Facebook Pixel explained in this beginner's guide. Learn to optimize ads, build audiences, and track conversions effectively. ... Read More