ecommerce ppc case study: Profit Over Clicks
An ecommerce ppc case study showing how profit-first campaign fixes cut waste, improved ROAS, and scaled revenue without chasing clicks. ... Read More
Biplab Poddar
Biplab PoddarView all posts
Biplab Poddar is the Founder & CEO of Oxedent. He is a Google Ads Lover and CRO Strategist. He Helped 250 plus businesses to launch their first PPC campaigns as well as optimize the campaigns to get maximum out of their ad spend.
Why ecommerce ads lose money (and how to fix it)
Discover why ecommerce ads lose money and learn effective strategies to improve your profit margins. Don't let budget waste limit your success! ... Read More
What is a Google Ads growth plan? A 2026 guide
Discover what a Google Ads growth plan is and how to create one that drives success. Align your campaigns with business goals today! ... Read More
How to Audit Google Shopping Campaigns
Learn how to audit Google Shopping campaigns properly - from feed quality to spend waste, query control and profit signals that drive growth. ... Read More
US ecommerce marketplace ad types: 2026 guide
Explore US ecommerce marketplace ad types for 2026. Learn to maximize your budget with insights on formats, payment models, and strategies. ... Read More
What is profitability-led PPC? A 2026 guide
Discover what is profitability-led PPC and how it maximizes net profit in paid ads. Learn strategies and tools for success in 2026. ... Read More
Performance Max vs Standard Shopping
Performance Max vs standard shopping: which campaign type drives better ROAS, cleaner data, and more control for established eCommerce brands? ... Read More
Types of paid ads for ecommerce UK: 2026 guide
Discover the essential types of paid ads for ecommerce UK in this 2026 guide. Learn how to maximize your budget for greater profits! ... Read More
How to run Meta ads for ecommerce in the US
Learn how to run Meta ads for ecommerce in the US effectively. Drive sales, optimize spending, and leverage data for success. ... Read More
Server Side Tracking Ecommerce Explained
Server side tracking ecommerce gives brands cleaner data, better attribution and stronger ad decisions when browser tracking starts to fail. ... Read More