Google Ads cost UK: 2026 CPC benchmarks and budgets
Discover the costs of Google Ads in the UK for 2026. Learn about CPC benchmarks, budgets, and strategies to optimize your spending. ... Read More
Biplab Poddar
Biplab PoddarView all posts
Biplab Poddar is the Founder & CEO of Oxedent. He is a Google Ads Lover and CRO Strategist. He Helped 250 plus businesses to launch their first PPC campaigns as well as optimize the campaigns to get maximum out of their ad spend.
UTM naming conventions marketing teams should adopt now
Discover essential UTM naming conventions to streamline your marketing efforts. Learn effective strategies that enhance campaign clarity today! ... Read More
Google Shopping Feed Errors That Cost You Sales
Google Shopping feed errors can suppress products and waste budget. Find the faults that matter, fix them quickly, and protect profitable growth at scale. ... Read More
Conversion lag in Google Ads: why your ecommerce numbers lie
Discover how conversion lag in Google Ads affects your ecommerce metrics. Learn to accurately interpret your data before making changes. ... Read More
Incrementality testing ads: the definitive practical guide
Discover how incrementality testing ads can clarify your advertising impact, ensuring every dollar spent drives real sales. Protect your budget now! ... Read More
Best Bidding Strategies for Ecommerce Brands
Find the best bidding strategies ecommerce brands use to protect margin, cut wasted spend and scale Google Ads with confidence and control profitably now. ... Read More
Prospecting vs retargeting: the ecommerce PPC split
Discover how prospecting and retargeting work together in ecommerce PPC to maximize growth and conversions. Learn effective strategies now! ... Read More
What is Smart Bidding in Google Ads?
Discover how Smart Bidding in Google Ads uses machine learning to optimize your bids for maximum conversions and value in real-time. ... Read More
Is a No Contract PPC Agency Better for Growth?
A no contract PPC agency should earn its fee through profitable growth, clear data and accountable optimisation - not a restrictive long-term agreement. ... Read More
What is a lookalike audience, and does it actually work?
Discover how lookalike audiences can expand your reach by targeting new users who share traits with your best customers. Learn more! ... Read More