Google Shopping Turnaround Example That Restored Profit
See a Google Shopping turnaround example that cuts wasted spend, fixes feed and bidding issues, and rebuilds profitable, scalable ecommerce revenue with control. ... Read More
Biplab Poddar
Biplab PoddarView all posts
Biplab Poddar is the Founder & CEO of Oxedent. He is a Google Ads Lover and CRO Strategist. He Helped 250 plus businesses to launch their first PPC campaigns as well as optimize the campaigns to get maximum out of their ad spend.
3× CPA Floor For PMax Budgets: Ecommerce Tiering & Free Oxedent Audit
Apply practitioner PMax rules: 3× CPA floor, margin aware tiers, protections, and 15–20% scaling steps. Get a free Oxedent audit to check your setup. ... Read More
Audit First Performance Max Setup for Ecommerce Marketers (2026)
Launch Performance Max without handing Google a black box. Verify tracking and GA4, fix feed and assets, structure asset groups, and run a short audit... ... Read More
UK Retailer PPC Results: What Profitable Growth Takes
UK retailer PPC results improve when campaigns are measured against margin, stock and repeat demand - not clicks, blended revenue or cheap traffic alone. ... Read More
Ecommerce Readiness Checklist for Advantage+ Shopping to Sales
Ecommerce playbook for Advantage+ Shopping to Advantage+ Sales: setup steps, readiness checklist, and the 50 conversion learning threshold. ... Read More
Fix 20% Mismatched IDs First: Facebook Dynamic Ads for Ecommerce
Make Advantage+ catalogue ads profitable by fixing feed and Pixel issues first. Learn to verify content_id matching, split hero vs long-tail budgets, and... ... Read More
How to Calculate Ecommerce Breakeven ROAS
Learn how to calculate ecommerce breakeven ROAS using margin, variable costs and returns, then set paid-media targets that protect profit as you scale. ... Read More
1–7 Day Seasonality Adjustments for Google Ads: PPC Managers’ Playbook
Agency grade playbook for PPC managers: set 1–7 day seasonality adjustments in Google Ads, script them via the API, scale from manager accounts, and audit... ... Read More
30–50 Conversions Unlock Profit Aware Value Bidding for UK Ecommerce
UK ecommerce guide to value based bidding using profit or predicted LTV. Fix GCLID/OCI, run 4–8 week tests, and protect ROAS. ... Read More
Are Shopping Ads Profitable? Profit, Not ROAS
Are Shopping ads profitable? Learn how margins, feed quality, conversion rate and intelligent bidding determine whether Google Shopping drives real profit for retailers. ... Read More