Server Side Tracking Ecommerce Explained
Server side tracking ecommerce gives brands cleaner data, better attribution and stronger ad decisions when browser tracking starts to fail. ... Read More
Biplab Poddar
Biplab PoddarView all posts
Biplab Poddar is the Founder & CEO of Oxedent. He is a Google Ads Lover and CRO Strategist. He Helped 250 plus businesses to launch their first PPC campaigns as well as optimize the campaigns to get maximum out of their ad spend.
Role of a PPC agency in feed management
Discover the role of a PPC agency in feed management to optimize your product data, boost campaign performance, and drive sales effectively. ... Read More
Role of budget allocation in PPC: 2026 guide
Discover the crucial role of budget allocation in PPC for 2026. Learn strategies that maximize ad spend and boost campaign performance now! ... Read More
Meta Ads Ecommerce Guide for Profitable Growth
A meta ads ecommerce guide for established brands focused on profitable growth, stronger ROAS, cleaner tracking, and smarter campaign scaling. ... Read More
Role of Google Ads in brand growth: 2026 guide
Discover the critical role of Google Ads in brand growth. Learn strategies to enhance visibility and attract high-intent audiences effectively. ... Read More
PPC agency vetting criteria list for e-commerce owners
Discover the essential PPC agency vetting criteria list to choose the right partner for measurable returns. Boost your e-commerce success! ... Read More
Paid Media for Ecommerce Brands That Scales
Paid media for ecommerce brands should drive profit, not just traffic. Learn what actually scales revenue, controls waste, and protects margin. ... Read More
How to transition Google Ads to a new agency
Learn how to transition Google Ads to a new agency smoothly. Retain account ownership and keep your campaign history intact for success. ... Read More
Google Ads spend efficiency: your 2026 guide
Discover what is Google Ads spend efficiency in 2026. Learn key metrics and AI strategies to maximize your advertising ROI and reduce costs. ... Read More
What Does a PPC Agency Do for eCommerce?
What does a PPC agency do for eCommerce brands? Learn how specialist PPC agencies cut waste, improve ROAS, and scale profitable revenue. ... Read More