Higher Ad Spend = Rising CPA? Here’s Why
Hello Ad-Venturers! One of the most common questions we get from our clients is: “Why does my Cost Per Acquisition ... Read More
Biplab Poddar
Biplab PoddarView all posts
Biplab Poddar is the Founder & CEO of Oxedent. He is a Google Ads Lover and CRO Strategist. He Helped 250 plus businesses to launch their first PPC campaigns as well as optimize the campaigns to get maximum out of their ad spend.
9 D2C Marketing Agency In India – 2024
D2C Marketing Agency In India In the evolving market, finding the right D2C marketing agency in India as a D2C ... Read More
Top 47 Promising D2C Brands In Kolkata Disrupting The Consumer Market
In the bustling heart of India, Kolkata stands as a testament to rich history, vibrant culture, and, contrary to popular ... Read More
Google vs. Facebook Ads: Who Wins the Crown?
Every week, we dive deep into the world of eCommerce marketing, and today, we’re tackling a question that’s been on ... Read More
Google Ads Decoded: A Comprehensive Guide to Cost, Performance, and Strategy in 2024
What is Google Ads? Definition and Overview: Google Ads, previously known as Google AdWords, is the online advertising platform developed ... Read More
Scaling Google Shopping/P.Max Profitably in 2024
As you scale, there’s an inverse relationship between profitability and reach. The wider you cast your net, the more varied ... Read More
7 Best eCommerce Performance Marketing Agency In India
eCommerce Performance Marketing Agency In India eCommerce Performance Marketing Agency In India: The digital space is filled with competitive brands ... Read More
Weekly 6 Google Search Ads Optimisation Checklist For DIYers
Google Search Ads Optimisation Checklist Optimising your Google Ads campaigns is crucial, but have you given a thought to how ... Read More
GA4 Reporting: Finding Your Favourite UA Reports
Welcome to a new week of Ad-Ventures! This week, we’re exploring how to find your favorite UA reports within Google’s ... Read More
P.Max for Prospecting – A great way to acquire new customers
Welcome to your quick Monday Ad-Ventures from Oxedent. This week, let’s make the most of Google’s Performance Max (P.Max) for ... Read More