When Should Brands Use PMax to Scale Profit?
When should brands use PMax? Learn the profit-first signals, tracking standards and control measures eCommerce teams need before scaling Google automation. ... Read More
Biplab Poddar
Biplab PoddarView all posts
Biplab Poddar is the Founder & CEO of Oxedent. He is a Google Ads Lover and CRO Strategist. He Helped 250 plus businesses to launch their first PPC campaigns as well as optimize the campaigns to get maximum out of their ad spend.
PPC outsourcing for agencies: the practical UK guide
Discover how PPC outsourcing can enhance your agency's efficiency and profitability. Learn practical strategies for successful collaboration. ... Read More
White-label feed management for agencies and ecommerce brands
Discover how white-label feed management enhances your agency’s efficiency, driving better Google Shopping results while you maintain client control. ... Read More
How to Stop Ecommerce Ad Spend Wastage Fast
Ecommerce ad spend wastage erodes margin long before it shows in headline ROAS. Find the leaks, fix tracking and scale only profitable demand and discipline. ... Read More
Performance Max strategy explained for ecommerce managers
Discover how a Performance Max strategy can enhance your ecommerce campaigns, boosting conversions and maximizing your ad budget effectively. ... Read More
Search term reports: a practical guide for PPC advertisers
Discover the power of search term reports for PPC advertisers. Learn how to optimize your campaigns by identifying high-intent queries and irrelevant terms. ... Read More
Why Google Shopping Ads Underperform So Often
Why Google Shopping ads underperform: fix feed quality, bidding, product economics and measurement to stop wasted spend and scale profitable retail growth. ... Read More
Automated bidding explained: how it works and when to use it
Discover how automated bidding works and learn when to use it to maximize conversions and optimize ad performance effectively. ... Read More
Bid strategy explained: choose the right approach for Google and Meta ads
Learn how to define your bid strategy for Google and Meta ads to maximize returns, control budgets, and achieve your campaign goals. ... Read More
How Much Ecommerce PPC Costs for Retailers
See how much ecommerce PPC costs, what drives spend and fees, and how established retailers can judge profitability before scaling campaigns profitably. ... Read More