Why PPC costs are rising in the UK in 2026
Discover why PPC costs are rising in the UK and how to adapt your ad strategies for better returns. Read to gain insights and optimize your campaigns. ... Read More
Biplab Poddar
Biplab PoddarView all posts
Biplab Poddar is the Founder & CEO of Oxedent. He is a Google Ads Lover and CRO Strategist. He Helped 250 plus businesses to launch their first PPC campaigns as well as optimize the campaigns to get maximum out of their ad spend.
In House vs Agency PPC: Which Wins?
In house vs agency PPC is not about preference. It is about profit, speed, accountability, and whether your team can scale without waste. ... Read More
What is Google Ads profitability focus?
Discover what is Google Ads profitability focus and learn how to optimize your campaigns for actual profit, not just conversions! ... Read More
Google Ads audit red flags list for eCommerce
Discover critical insights in our Google Ads audit red flags list for eCommerce. Stop wasting budget and optimize your campaigns now! ... Read More
How to Optimise Product Feeds Properly
Learn how to optimise product feeds to cut wasted spend, improve Shopping visibility, and scale profitable eCommerce campaigns with cleaner data. ... Read More
Google Ads agency Performance Max expertise guide
Unlock the secrets of successful campaigns with our Google Ads agency Performance Max expertise guide. Optimize your strategy today! ... Read More
Hire a Google Ads agency for ecommerce in 2026
Ready to boost your online sales? Learn how to hire a Google Ads agency for ecommerce to maximize your ad budget and drive real profits. ... Read More
Google Ads vs Meta Ads for eCommerce
Google Ads vs Meta Ads for eCommerce: compare intent, targeting, costs and scale to decide which platform drives stronger profit. ... Read More
Google Ads agency campaign structure review guide
Unlock the secrets of a successful Google Ads agency campaign structure review. Learn to optimize your campaigns and maximize ROI! ... Read More
How to structure your Google Ads product feed effectively
Learn how to structure your Google Ads product feed effectively to boost your ROI. Unlock maximum conversions with our step-by-step guide! ... Read More