7–14 Day Test Protects ROAS: Creative Testing on Meta for Ecommerce
Run concept first Meta creative tests for 2026: isolate one variable, run 7–14 days to 50 optimization events, and protect ecommerce ROAS. ... Read More
Biplab Poddar
Biplab PoddarView all posts
Biplab Poddar is the Founder & CEO of Oxedent. He is a Google Ads Lover and CRO Strategist. He Helped 250 plus businesses to launch their first PPC campaigns as well as optimize the campaigns to get maximum out of their ad spend.
How a PPC Agency for Online Retailers Drives Profit
A PPC agency for online retailers should protect margin, cut wasted spend and scale demand across Google, Shopping, Meta and Performance Max campaigns. ... Read More
Fix Meta Ads Not Spending: Oxedent’s 10 Point UK Checklist
UK ecommerce: find why Meta ads aren't spending. Use Oxedent's 10 Point checklist and change one variable at a time to restart delivery. ... Read More
5 Must Have PMax Assets That Stop Launch Failures for Retail Ecommerce
Production ready PMax asset checklist for retail ecommerce: the five assets required to publish, common upload blockers to avoid, and tests to fix them. ... Read More
Paid Search for Online Retailers That Pays
Paid search for online retailers built around profitable growth: control spend, improve product visibility and scale only when the numbers work properly. ... Read More
Protect Facebook Ads brand safety for ecommerce without harming ROAS
Ecommerce brand safety for Facebook Ads: set Moderate inventory, upload block lists, and run weekly delivery reports to protect ROAS. ... Read More
PMax brand exclusions: when and how to apply them
Discover how and when to use brand exclusions in Performance Max to optimize your ad spend and improve campaign performance. ... Read More
Merchant Center Suspension Fixes That Last
Merchant center suspension fixes that address root causes, protect revenue and get your Shopping campaigns eligible to serve again quickly and safely now. ... Read More
Google Ads cost UK: 2026 CPC benchmarks and budgets
Discover the costs of Google Ads in the UK for 2026. Learn about CPC benchmarks, budgets, and strategies to optimize your spending. ... Read More
UTM naming conventions marketing teams should adopt now
Discover essential UTM naming conventions to streamline your marketing efforts. Learn effective strategies that enhance campaign clarity today! ... Read More