Is a No Contract PPC Agency Better for Growth?
A no contract PPC agency should earn its fee through profitable growth, clear data and accountable optimisation - not a restrictive long-term agreement. ... Read More
Biplab Poddar
Biplab PoddarView all posts
Biplab Poddar is the Founder & CEO of Oxedent. He is a Google Ads Lover and CRO Strategist. He Helped 250 plus businesses to launch their first PPC campaigns as well as optimize the campaigns to get maximum out of their ad spend.
What is a lookalike audience, and does it actually work?
Discover how lookalike audiences can expand your reach by targeting new users who share traits with your best customers. Learn more! ... Read More
SEO in the UK: how to choose the right growth route
Discover how to choose the right SEO strategy in the UK. From specialist agencies to paid media, find the best route for your growth. ... Read More
Why Is Google Shopping Expensive? The Real Reasons
Why is Google Shopping expensive? Learn what raises CPCs, wastes budget and how eCommerce brands can bring cost of sale back under control profitably. ... Read More
What is Performance Max? The US advertiser’s quick guide
Discover Performance Max, the AI-driven Google Ads campaign type that boosts conversions across multiple platforms. Learn how it works! ... Read More
Brand vs non brand: a marketer’s guide to keyword strategy
Discover how to balance brand and non-brand keyword strategies to maximize conversions and attract new customers effectively. ... Read More
Google Merchant Center Suspension: Recover Fast
A Google Merchant Center suspension can halt profitable Shopping revenue overnight. Find the root cause, fix it properly and prevent a costly repeat later. ... Read More
Keyword match type strategy: a PPC manager’s guide
Discover effective keyword match type strategies to boost your PPC campaigns. Learn how to optimize your ads and maximize conversions. ... Read More
What is a GCLID? A practical guide for advertisers
Discover what a GCLID is and how it enhances ad tracking. Learn to enable auto-tagging for better conversion insights today! ... Read More
When Should Brands Use PMax to Scale Profit?
When should brands use PMax? Learn the profit-first signals, tracking standards and control measures eCommerce teams need before scaling Google automation. ... Read More